Emily in Paris shines in Acqua & Sapone stores of Cesar S.p.A. with Next Reloy

THE RELATIONSHIP LOYALTY AGENCY OF NEXT GROUP, TOGETHER WITH CESAR S.P.A., TRANSFORMS THE PROMOTIONAL INITIATIVE INTO EXCLUSIVE EMOTIONAL EXPERIENCES, TRANSPORTING CONSUMERS INTO THE GLAMOUR OF EMILY IN PARIS, THE MOST LOVED TV SERIES OF THE MOMENT 

Launched with an extensive television and digital communication campaign, supported by guerrilla marketing activities, the “Brilla come Emily” campaign continues through the Valentine’s Day season across more than 800 Acqua & Sapone stores of Cesar S.p.A., celebrating Parisian glamour through an exclusive partnership combining fashion, style, and trends. 

Connected to the highly anticipated new season of the television series Emily in Paris, produced by Paramount and set between Paris, Rome, and Venice, Cesar S.p.A., the leading retailer in the specialized home and personal care channel, exclusively introduced the Emily in Paris collection signed by La Petite Story: the young and trendy jewelry brand that tells stories of emotions, designed for those who love to shine with elegance and personality, just like the series’ protagonist. 

The Cesar S.p.A. initiative, created in collaboration with Next Reloy, represents a concrete example of how the company integrates global trends and strategic collaborations to strengthen the customer experience and create value for the market, investing in projects that enhance its Acqua & Sapone stores. 

A project that confirms the vocation of Cesar S.p.A. for innovation and partnerships with the most iconic brands. “This initiative,” says Mirko Burgio, Marketing Manager of Cesar S.p.A., “is the must-have of the season: an invitation to experience the magic of Paris and the glamour of the most loved series of the moment. An initiative based on a new formula designed to offer our consumers high-value opportunities and benefits, fully aligned with the strategic intent of standing out through innovation and collaborations with the best international brands.” 

Brilla come Emily in Paris. Wear or gift the most glamorous jewelry collection inspired by the series of the moment! This is the communication concept developed by the Marketing & Communication team of Cesar together with Next Reloy, the company specialized in Relationship Marketing operations that recently became part of Next Group. 

“The partnership with Cesar and the broad communication reach enabled by Paramount,” says Alessandro Barbieri, CEO of Next Reloy, “is the natural evolution of Next Reloy’s Communication Driven approach. We believe that any relationship marketing initiative, regardless of how data driven or reward oriented it may be, must recover the central value of communication capability. Enriched by a clear and coherent communication strategy, loyalty and rewarding projects acquire real distinctiveness and strong memorability, enhancing investment value.” 

The campaign, launched on national TV networks and major social platforms, supported by a geolocation strategy across Paramount digital channels and guerrilla marketing initiatives, continues with digital and media activities in participating Acqua & Sapone stores.