{"id":2515,"date":"2025-10-06T07:01:27","date_gmt":"2025-10-06T05:01:27","guid":{"rendered":"https:\/\/nextreloy.it\/reloy-entra-in-next-group-nasce-next-reloy\/"},"modified":"2026-05-21T11:33:43","modified_gmt":"2026-05-21T09:33:43","slug":"reloy-joins-next-group-next-reloy-born","status":"publish","type":"post","link":"https:\/\/nextreloy.it\/en\/reloy-joins-next-group-next-reloy-born\/","title":{"rendered":"Reloy joins Next Group: Next Reloy is born"},"content":{"rendered":"<p><span data-contrast=\"auto\">THE NEXT SOLUTION AND RELOY COMBINE ASSETS AND EXPERTISE IN RELATIONSHIP MARKETING AND LOYALTY TO CREATE A NEW ENTITY LED BY ALESSANDRO BARBIERI<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Next Solution and\u00a0Reloy\u00a0have launched a process that will lead, by the end of the year, to their full integration into Next Group \u2014 a company with over 200 professionals and a total turnover of \u20ac70 million.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The new\u00a0structure\u2019s\u00a0client portfolio spans all major industries, with engagement projects addressing both B2B and B2C targets. Activities range from loyalty and incentive programs to CRM and marketing automation strategies, communication\u00a0campaigns\u00a0and prize contests.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThis is a strategic agreement that fits perfectly within Next Group\u2019s growth trajectory,\u201d says Marco Jannarelli, President of Next Group. \u201cA journey that has positioned us as leaders in the events and live communication industry for over forty years, and in promotional marketing for thirty \u2014 and that today strengthens our presence in integrated communication, with an increasingly competitive and comprehensive offer in terms of brand activation and engagement.\u201d<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cOur goal \u2014 through a shared vision and methodology \u2014 is to put data at the service of relationships, transforming it into concrete insights that enable the design of increasingly relevant and personalized loyalty and incentive experiences,\u201d notes Paolo Jannarelli, CEO of The Next Solution.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cNext Reloy is born with the ambition of becoming a new benchmark for relational marketing in Italy, offering brands not only solutions and platforms, but \u2014 thanks to the integration with\u00a0Adverteam, a Group agency \u2014 a truly communication-driven model capable of dynamically activating target audiences. We want to enable brands to build engagement pathways that skillfully blend technology and creativity, generating measurable value for clients,\u201d concludes Alessandro Barbieri, CEO of\u00a0Reloy, who has been appointed to lead the new agency.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE NEXT SOLUTION AND RELOY COMBINE ASSETS AND EXPERTISE IN RELATIONSHIP MARKETING AND LOYALTY TO CREATE A NEW ENTITY LED BY ALESSANDRO BARBIERI\u00a0 The Next Solution and\u00a0Reloy\u00a0have launched a process that will lead, by the end of the year, to their full integration into Next Group \u2014 a company with over 200 professionals and a&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"post_series":[],"class_list":["post-2515","post","type-post","status-publish","format-standard","hentry","category-corporate","entry","no-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/posts\/2515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/comments?post=2515"}],"version-history":[{"count":2,"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/posts\/2515\/revisions"}],"predecessor-version":[{"id":2841,"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/posts\/2515\/revisions\/2841"}],"wp:attachment":[{"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/media?parent=2515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/categories?post=2515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/tags?post=2515"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/post_series?post=2515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}