{"id":2508,"date":"2026-05-08T06:33:41","date_gmt":"2026-05-08T04:33:41","guid":{"rendered":"https:\/\/nextreloy.it\/servizi\/"},"modified":"2026-05-21T11:30:43","modified_gmt":"2026-05-21T09:30:43","slug":"services","status":"publish","type":"page","link":"https:\/\/nextreloy.it\/en\/services\/","title":{"rendered":"Services"},"content":{"rendered":"
[vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1778237084579{background-image: url(https:\/\/nextreloy.it\/wp-content\/uploads\/2026\/05\/servizi-bg-3.jpg?id=2051) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” wpex_bg_position=”center” wpex_bg_size=”cover” el_class=”ptd225 ptm125 pbd130 pbm100 nr-overlay nr-banner-line”][vc_column][vc_column_text css_animation=”none” css=”” el_class=”nr-small-title mbd40 mbm30 fade-up” color=”accent-alt”]\/ Services[\/vc_column_text][vc_column_text css_animation=”none” css=”” el_class=”mbd40 mbm30 nr-inner-title fade-up” font_family=”Cormorant Garamond” color=”palette-106″]\n

Two capabilities. One partner.<\/h1>\n[\/vc_column_text][vc_row_inner][vc_column_inner el_class=”pbm20″ width=”1\/2″][vc_column_text css_animation=”none” css=”” color=”#ffffffb3″ el_class=”remove-br fade-up”]Next Reloy’s offering is built around two complementary Business Units: Customer Value and Rewarding & Procurement.<\/strong> Not two separate departments \u2014 two perspectives that work together to deliver programs that hold up both strategically and operationally.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css_animation=”none” css=”” color=”#ffffffb3″ el_class=”remove-br fade-up”]Every project we take on brings both together, connected by a Communication-Driven<\/strong> approach that runs through every decision, from concept to reward.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” el_class=”nr-unit-bar ptd20 pbd20 ptm20 pbm20″ css=”.vc_custom_1778239251429{border-bottom-width: 1px !important;border-bottom-style: solid !important;}” wpex_border_color=”#edf0f3″][vc_column width=”1\/2″ el_class=”mbm15″][vc_column_text css=”” color=”palette-108″ font_size=”10px” text_transform=”uppercase” letter_spacing=”.3em” font_weight=”500″ line_height=”2″ el_class=”fade-up”]Our Business Units[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”nr-unit-nav”][vc_column_text css=”” color=”#1f2429b3″ font_size=”d:14px|tp:12″ text_transform=”capitalize” font_weight=”500″ text_align=”right” el_class=”fade-up”]01.<\/span>Customer Value<\/a>
\n02.<\/span>Rewarding & Procurement<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”nr-unit-row ptd100 ptm60 pbd100 pbm80″ el_id=”unit-1″][vc_column css_animation=”none”][vc_row_inner el_class=”nr-unit-title”][vc_column_inner][vc_column_text css=”” el_class=”nr-small-title mbd30 mbm20 fade-up” color=”#e8e9e9″ font_size=”d:112|tl: |tp:80″ font_family=”Cormorant Garamond” font_weight=”300″ line_height=”1″]01[\/vc_column_text][vc_column_text css=”” el_class=”nr-small-title fade-up” color=”accent-alt”]Business Unit 01[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”5\/12″][vc_column_text css=”” el_class=”nr-small-title mbd25 mbm20 mtm10 fade-up” color=”palette-108″]Business Unit \u2014 Customer Value[\/vc_column_text][vc_column_text css=”” el_class=”nr-small-h2 mbm40 fade-up”]\n

Building stronger customer relationships.<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”ptd20 nr-unit-right” width=”7\/12″][vc_column_text css_animation=”none” css=”” el_class=”remove-br fade-up”]We manage Customer Value across the full loyalty chain \u2014 from strategy and mechanics to omnichannel experience and data. Every service is designed to turn customer interactions into measurable growth for the brand.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” el_class=”ptd125 ptm50 nr-expertise-row not-text”][vc_column_inner el_class=”fade-up” width=”1\/6″ css=”.vc_custom_1778242023178{background-color: #FFFFFF !important;border-color: #1F24290A !important;}”][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-104″]\n

Omnichannel Engagement<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#737f8c”]We design engagement ecosystems that work across every touchpoint \u2014 physical, digital, in-store. Each one is an opportunity to deepen the customer relationship and raise the perceived value of the brand.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″ css=”.vc_custom_1778242027434{background-color: #FFFFFF !important;border-color: #1F24290A !important;}”][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-104″]\n

Experience design<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#737f8c”]We design experiences customers feel are made for them. From the user journey to the participation mechanics, every element is calibrated to make each initiative memorable and true to the brand\u2019s identity.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″ css=”.vc_custom_1778242031210{background-color: #FFFFFF !important;border-color: #1F24290A !important;}”][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-104″]\n

Lead & CRM strategy<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#737f8c”]We map, segment and protect customer portfolios with strategic consultancy focused on maximizing Customer Lifetime Value. We turn data into decisions \u2014 and decisions into programs that drive long-term profitability.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″ css=”.vc_custom_1778242038282{background-color: #FFFFFF !important;border-color: #1F24290A !important;}”][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-104″]\n

Loyalty e Membership Program<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#737f8c”]We build loyalty programs that go far beyond collecting points. Every program is designed to make customers feel recognized and valued for choosing the brand \u2014 every time, without exception.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″ css=”.vc_custom_1778242042538{border-color: #1F24290A !important;}”][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-104″]\n

Incentive Program<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#737f8c”]Motivation systems for sales networks and B2B partners, designed to align each channel\u2019s objectives with the company\u2019s goals. Custom reward mechanics, rankings and boosters for each cluster.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″ css=”.vc_custom_1778242046858{background-color: #FFFFFF !important;border-color: #1F24290A !important;}”][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-104″]\n

Long e Short collection<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#737f8c”]Collection programs designed for both short- and long-term goals. From a single promotional push to a continuous program, every collection is built to maximize participation and value generated.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-104″]\n

Co-marketing<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#737f8c”]We build strategic partnerships between brands that share values and audiences \u2014 amplifying every initiative and creating experiences neither brand could have delivered alone.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-104″]\n

Contests<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#737f8c”]Contest mechanics designed to open up the customer relationship. Not ends in themselves, but starting points \u2014 to collect qualified data and begin a value-creation journey.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-104″]\n

Communication Advisory<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#737f8c”]Communication is not an add-on. It\u2019s part of strategy from day one. We work alongside the brand to build a communication plan where every message is coherent, relevant and built to amplify the initiative\u2019s impact.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”nr-unit-row nr-unit-black ptd100 ptm60 pbd100 pbm80″ el_id=”unit-2″ wpex_bg_color=”palette-104″][vc_column css_animation=”none”][vc_row_inner el_class=”nr-unit-title”][vc_column_inner][vc_column_text css=”” el_class=”nr-small-title mbd30 mbm20 fade-up” color=”#ffffff1a” font_size=”d:112|tl: |tp:80″ font_family=”Cormorant Garamond” font_weight=”300″ line_height=”1″]02[\/vc_column_text][vc_column_text css=”” el_class=”nr-small-title fade-up” color=”accent-alt”]Business Unit 02[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”5\/12″][vc_column_text css=”” el_class=”nr-small-title mbd25 mbm20 mtm10 fade-up” color=”#ffffff66″]Business Unit \u2014 Rewarding & Procurement[\/vc_column_text][vc_column_text css=”” el_class=”nr-small-h2 mbm40 fade-up” color=”palette-106″]\n

Making value tangible.<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”ptd20 nr-unit-right” width=”7\/12″][vc_column_text css_animation=”none” css=”” el_class=”remove-br fade-up” color=”#ffffffa6″]The right reward is more than a gift: it is tangible proof that a brand keeps its promises. We manage the entire rewarding supply chain \u2014 from prize selection to delivery \u2014 keeping every reward aligned with the brand\u2019s narrative.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” el_class=”ptd125 ptm50 nr-expertise-row not-text”][vc_column_inner el_class=”fade-up” width=”1\/6″ css=”.vc_custom_1778242150682{border-color: #1F24290A !important;}”][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-106″]\n

Rewarding system design<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#ffffff8c”]We design the reward system architecture around the program\u2019s objectives. Point structure, redemption thresholds, prize catalog: every element is calibrated to maximize perceived value and drive participation over time.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″ css=”.vc_custom_1778242154465{border-color: #1F24290A !important;}”][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-106″]\n

Brand scouting<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#ffffff8c”]We identify the brand partners best suited to each initiative \u2014 chosen for narrative fit, aspirational value and their ability to amplify the promoting brand\u2019s perception. Nothing is chosen at random.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″ css=”.vc_custom_1778242158849{border-color: #1F24290A !important;}”][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-106″]\n

Digital Rewarding & Gift Cards<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#ffffff8c”]Flexible, customizable digital rewarding solutions \u2014 including MyShoppingCode, a Gift Card that lets customers redeem vouchers from leading brands with a fully adjustable nominal value.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″ css=”.vc_custom_1778242162961{border-color: #1F24290A !important;}”][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-106″]\n

Physical Rewarding<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#ffffff8c”]A curated selection of high-value physical prizes \u2014 from design appliances to tech and premium accessories. Every prize is chosen to match the recipient\u2019s expectations and stay true to the brand\u2019s promise.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″ css=”.vc_custom_1778242166473{border-color: #1F24290A !important;}”][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-106″]\n

Procurement management<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#ffffff8c”]We handle the full procurement chain: sourcing, negotiation, logistics and delivery. An end-to-end service that guarantees quality, timelines and competitive pricing for every operation.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″ css=”.vc_custom_1778242171753{border-color: #1F24290A !important;}”][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-106″]\n

Stock per special promo<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#ffffff8c”]We supply dedicated product stock for high-volume mass market operations, with exclusive terms through established brand partnerships. Complete management of packaging, warehousing and distribution.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-106″]\n

Partnership scouting<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#ffffff8c”]We build and manage strategic partnerships with brands and licensors to bring cultural depth and aspirational value to every initiative. From negotiation through to delivery, we manage the whole thing.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″][vc_column_text css=”” el_class=”mbd25 mbm20″ color=”palette-106″]\n

Couponing<\/h3>\n[\/vc_column_text][vc_column_text css=”” font_size=”16px” font_weight=”300″ line_height=”1.8″ color=”#ffffff8c”]Digital and physical couponing solutions built into promotional mechanics. A flexible tool for driving purchase, increasing visit frequency and generating qualified consumer behavior data.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”fade-up” width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_class=”ptd160 ptm100 pbd160 pbm100 nr-cta-banner nr-green-line” wpex_bg_color=”#f9f8f6″][vc_column css_animation=”none”][vc_column_text css_animation=”none” css=”” el_class=”nr-small-title mbd40 mbm30 fade-up” color=”accent-alt” text_align=”center”]\/ Let’s Talk[\/vc_column_text][vc_column_text css_animation=”none” css=”.vc_custom_1778616307997{padding-bottom: 3px !important;}” text_align=”center” font_family=”Cormorant Garamond” font_weight=”500″ letter_spacing=”-0.15vw” el_class=”mbd45 mbm45 fade-up” color=”palette-104″ line_height=”1″]\n

Not sure where to begin?<\/h2>\n[\/vc_column_text][vc_column_text css_animation=”none” css=”” text_align=”center” el_class=”pbd65 pbm45 remove-br fade-up”]Tell us your objectives. We\u2019ll find the right combination to turn customer loyalty into a lasting asset.[\/vc_column_text]