{"id":2486,"date":"2026-04-29T08:06:12","date_gmt":"2026-04-29T06:06:12","guid":{"rendered":"https:\/\/nextreloy.it\/chi-siamo\/"},"modified":"2026-06-17T11:38:09","modified_gmt":"2026-06-17T09:38:09","slug":"about-us","status":"publish","type":"page","link":"https:\/\/nextreloy.it\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1778225412848{background-image: url(https:\/\/nextreloy.it\/wp-content\/uploads\/2026\/05\/chi-siamo-bg.jpg?id=1712) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; wpex_bg_position=&#8221;center&#8221; wpex_bg_size=&#8221;cover&#8221; el_class=&#8221;ptd225 ptm125 pbd130 pbm100 nr-overlay nr-banner-line&#8221;][vc_column][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;nr-small-title mbd40 mbm30 fade-up&#8221; color=&#8221;accent-alt&#8221; line_height=&#8221;1.5&#8243;]\/ About us[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;mbd40 mbm30 nr-about-title fade-up&#8221; font_family=&#8221;Cormorant Garamond&#8221; color=&#8221;palette-106&#8243; font_size=&#8221;d:80px|tp:60px|pl:40px&#8221;]\n<h1>Architects of Customer Value.<\/h1>\n[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; color=&#8221;#ffffff99&#8243; el_class=&#8221;remove-br fade-up&#8221; font_size=&#8221;d:24px|tp:20px|pl:18px&#8221; line_height=&#8221;1.35&#8243;]Turning every interaction into a source of lasting value.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;ptd190 ptm100 pbd190 pbm100 nr-our-reason&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;pbd40 pbm20&#8243;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;nr-small-title mbd30 mbm25 fade-up&#8221; color=&#8221;#0c643c&#8221; line_height=&#8221;1.5&#8243;]Our purpose[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;nr-section-title remove-br fade-up&#8221; font_size=&#8221;d:44px |tl:36px|pl:28px&#8221;]\n<h2>Recognizing the value in every interaction.<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;mbd30 mbm25 fade-up&#8221; font_size=&#8221;d:20px|tp:18px&#8221; line_height=&#8221;1.4&#8243;]Earning customer attention is hard. Keeping it is harder. The brands that manage both aren\u2019t necessarily the ones with the biggest budgets \u2014 they\u2019re the ones that know how to recognize the value in every interaction and build on it consistently.<\/p>\n<p>We bring together two mutually reinforcing capabilities: protecting the value of customer relationships and making that value tangible through rewards, experiences and engagement mechanics that deliver real impact.[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; font_size=&#8221;d:20px|tp:18px&#8221; line_height=&#8221;1.4&#8243; el_class=&#8221;fade-up&#8221;]Connecting it all is a Communication-Driven approach that treats communication not as a support function, but as a strategic engine.<\/p>\n<p>Our work has earned consistent recognition from industry specialists. 7 Promotion Awards \u2014 for strategy, innovation and performance.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;ptd190 ptm100 pbd190 pbm100 nr-our-approach&#8221; wpex_bg_color=&#8221;#f9f8f6&#8243;][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243; el_class=&#8221;mtm50 fade-up&#8221;]<style>.vcex-image.vcex_6a8bd6afcf764{animation-duration:2s;}.vcex-image.vcex_6a8bd6afcf764 .vcex-image-img{border-radius:6px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center nr-image-shadow nr-full-image vcex_6a8bd6afcf764\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"536\" height=\"715\" src=\"https:\/\/nextreloy.it\/wp-content\/uploads\/2026\/05\/chi-siamo-next-reloy.jpeg\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"\" data-no-lazy=\"1\" srcset=\"https:\/\/nextreloy.it\/wp-content\/uploads\/2026\/05\/chi-siamo-next-reloy.jpeg 536w, https:\/\/nextreloy.it\/wp-content\/uploads\/2026\/05\/chi-siamo-next-reloy-225x300.jpeg 225w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/div><\/figure>[\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;nr-small-title mbd30 mbm25 fade-up&#8221; color=&#8221;accent-alt&#8221; line_height=&#8221;1.5&#8243;]Our approach[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;pbd40 pbm20 fade-up&#8221; font_size=&#8221;d:52px|tl:44px|pl:32px&#8221;]\n<h2>One clear direction. One consistent voice.<\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;mbd30 mbm15 fade-up&#8221; font_size=&#8221;d:18px|pl:16px&#8221; color=&#8221;#737f8c&#8221; line_height=&#8221;1.4&#8243;]As technology accelerates content production, it becomes easier for brands to lose what makes them distinctive. Every project we take on has a clear strategic direction &#8211; creativity and technical expertise working together, grounded in smart data, applied to promotional mechanics, creative concepts and technology solutions.[\/vc_column_text][vc_column_text css=&#8221;&#8221; font_size=&#8221;d:18px|pl:16&#8243; color=&#8221;#737f8c&#8221; line_height=&#8221;1.55&#8243; el_class=&#8221;fade-up&#8221;]Communication and technology aren\u2019t separate tracks. Communication gives technology meaning. Technology scales the value communication creates. Together, under a single direction, they turn every interaction into something measurable &#8211; and every program into an experience customers feel is made for them.<\/p>\n<p>Within this ecosystem, artificial intelligence is a tool in service of people. It enables personalization at scale without compromising the empathy and relevance that make relationships last.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; wpex_bg_color=&#8221;#1f2429&#8243; el_class=&#8221;ptd160 ptm100 pbd160 pbm100 nr-our-group nr-green-line&#8221;][vc_column][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;nr-small-title mbd30 mbm25 fade-up&#8221; color=&#8221;accent-alt&#8221; line_height=&#8221;1.5&#8243;]Our Group[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;pbd40 pbm30 remove-br fade-up&#8221; color=&#8221;palette-106&#8243;]\n<h2>The strength of Next Group.<br \/>\n<span class=\"text-green\">The vision of Next Reloy.<\/span><\/h2>\n[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;mbd30 mbm25 nr-our-group-content fade-up&#8221; font_size=&#8221;d:20px|tp:18px|pl:16px&#8221; color=&#8221;#ffffff99&#8243; line_height=&#8221;1.4&#8243;]Next Reloy is part of Next Group \u2014 an integrated hub with over 40 years of history, more than \u20ac80 million in revenue, over 200 professionals across Rome and Milan, and an international footprint.[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;mbd100 mbm40 nr-our-group-content fade-up&#8221; font_size=&#8221;d:20px|tp:18px|pl:16px&#8221; color=&#8221;#ffffff99&#8243; line_height=&#8221;1.4&#8243;]That structure gives Next Reloy a genuinely holistic perspective. Through Next Event \u2014 the Group\u2019s live communication arm \u2014 and Adverteam, its brand activation agency, Customer Value gets translated into high-impact programs. Every relational promise can become a physical, emotional and memorable experience for the end customer.[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;nr-small-title mbd40 mbm30 fade-up&#8221; color=&#8221;#ffffff99&#8243; line_height=&#8221;1.5&#8243;]\/ Group companies[\/vc_column_text][vc_row_inner el_class=&#8221;nr-the-companies&#8221; css=&#8221;.vc_custom_1778221113860{background-color: #FFFFFF1A !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1778221137555{border-right-width: 1px !important;border-bottom-width: 1px !important;background-color: #1F2429 !important;border-right-style: solid !important;border-bottom-style: solid !important;border-color: #FFFFFF1A !important;}&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; color=&#8221;palette-106&#8243; font_size=&#8221;d:24px|tl:22px|pl:20px&#8221; font_family=&#8221;Cormorant Garamond&#8221; font_weight=&#8221;600&#8243; line_height=&#8221;1.35&#8243; el_class=&#8221;pbd15 pbm15 fade-up&#8221;]Next Group[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;nr-small-title fade-up&#8221; color=&#8221;#ffffff66&#8243; line_height=&#8221;1.5&#8243; letter_spacing=&#8221;2.75px&#8221;]The integrated hub[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1778221142483{border-bottom-width: 1px !important;background-color: #1F2429 !important;border-bottom-style: solid !important;border-color: #FFFFFF1A !important;}&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; color=&#8221;palette-106&#8243; font_size=&#8221;d:24px|tl:22px|pl:20px&#8221; font_family=&#8221;Cormorant Garamond&#8221; font_weight=&#8221;600&#8243; line_height=&#8221;1.35&#8243; el_class=&#8221;pbd15 pbm15 fade-up&#8221;]The Next Event[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;nr-small-title fade-up&#8221; color=&#8221;#ffffff66&#8243; line_height=&#8221;1.5&#8243; letter_spacing=&#8221;2.75px&#8221;]Live Communication[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1778221147827{border-right-width: 1px !important;background-color: #1F2429 !important;border-right-style: solid !important;border-color: #FFFFFF1A !important;}&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; color=&#8221;palette-106&#8243; font_size=&#8221;d:24px|tl:22px|pl:20px&#8221; font_family=&#8221;Cormorant Garamond&#8221; font_weight=&#8221;600&#8243; line_height=&#8221;1.35&#8243; el_class=&#8221;pbd15 pbm15 fade-up&#8221;]The Next World[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;nr-small-title fade-up&#8221; color=&#8221;#ffffff66&#8243; line_height=&#8221;1.5&#8243; letter_spacing=&#8221;2.75px&#8221;]International Network[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1778221152795{background-color: #1F2429 !important;}&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; color=&#8221;palette-106&#8243; font_size=&#8221;d:24px|tl:22px|pl:20px&#8221; font_family=&#8221;Cormorant Garamond&#8221; font_weight=&#8221;600&#8243; line_height=&#8221;1.35&#8243; el_class=&#8221;pbd15 pbm15 fade-up&#8221;]Adverteam[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;nr-small-title fade-up&#8221; color=&#8221;#ffffff66&#8243; line_height=&#8221;1.5&#8243; letter_spacing=&#8221;2.75px&#8221;]Brand Activation[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1778225412848{background-image: url(https:\/\/nextreloy.it\/wp-content\/uploads\/2026\/05\/chi-siamo-bg.jpg?id=1712) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; wpex_bg_position=&#8221;center&#8221; wpex_bg_size=&#8221;cover&#8221; el_class=&#8221;ptd225 ptm125 pbd130 pbm100 nr-overlay nr-banner-line&#8221;][vc_column][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;nr-small-title mbd40 mbm30 fade-up&#8221; color=&#8221;accent-alt&#8221; line_height=&#8221;1.5&#8243;]\/ About us[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; el_class=&#8221;mbd40 mbm30 nr-about-title fade-up&#8221; font_family=&#8221;Cormorant Garamond&#8221; color=&#8221;palette-106&#8243; font_size=&#8221;d:80px|tp:60px|pl:40px&#8221;] Architects of Customer Value. [\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; color=&#8221;#ffffff99&#8243; el_class=&#8221;remove-br fade-up&#8221; font_size=&#8221;d:24px|tp:20px|pl:18px&#8221; line_height=&#8221;1.35&#8243;]Turning every interaction into a&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2486","page","type-page","status-publish","hentry","entry","no-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/pages\/2486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/comments?post=2486"}],"version-history":[{"count":8,"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/pages\/2486\/revisions"}],"predecessor-version":[{"id":2951,"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/pages\/2486\/revisions\/2951"}],"wp:attachment":[{"href":"https:\/\/nextreloy.it\/en\/wp-json\/wp\/v2\/media?parent=2486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}